THE STORY

SiO Beauty is a revolutionary anti-wrinkle regimen that is clinically proven to help smooth, remove and prevent wrinkles. Talia, as Executive Creative Director at Loeb.nyc, led a comprehensive beauty product design initiative for SiO Beauty, developing the brand identity and package design from concept to launch. Recently ranking in Violet Grey, the ultimate beauty curator, as a Top 15 Item, SiO has established international success! They've also secured millions in sales to date. Visit SiO Beauty.

THE PALETTE
THE VISION
THE LOGO
ICONOGRAPHY
THE PACKAGE

"Talia is a wonderful person to work with given her work ethic, creativity and great personality. She is very well organized and knows how to implement and manage projects across a creative team. Talia's creative insights and ability to ask the best questions help her creativity to flourish. I believe this core strength is due to her being a strong and patient listener who develops a clear vision for how to best enrich an idea."

– Lorrie King, Global Marketing & Brand Development Executive, SiO Beauty / Loeb.nyc

"I had the pleasure of working with Talia for over 2.5 years, as she played an integral role in helping to build the beauty startup I was working on. Having to build everything from scratch is never easy, but Talia had no problem taking on the challenge. She always brought a unique perspective, elevated our design, and went above and beyond to project manage and meet our tight deadlines. She played a huge role in where the brand is today creatively, and I couldn't recommend her enough as both a designer and creative director!"

– Emma Phillips, Marketing Manager, SiO Beauty / Loeb.nyc